Claymation--it's not just for Davey and Goliath any more.
That's what I thought when I first saw "The California Raisins" doing a Motown groove while touting the virtues of dried up grapes in early 90's television spots. The technology seemed so cutting edge, the concept so refreshing, it made me want to go out and buy a box of Sun-Maids and spend the rest of the day in the bathroom.
The Dancing Raisins became, to quote Ron Burgundy, "a big deal."
Now come "The Cavemen"...a popular ad about to make the jump to television series.
I love the 'tude, the tone, the evolution of the spots, which are supposed to make me call for a car insurance quote but so far only got me to laugh--a lot. There's now talk of a regular series for the Neanderthals, which I think sounds like a stretch. Lemme take a swipe at the plotline: overweight suburban knuckle-dragger outkicks his coverage and marries really hot wife who sires several smart-ass kids who end up getting the show's funniest lines. Add over-reacting studio audience that ooh's and ahh's at all the right spots, especially when someone says something REALLY saucy. The meter pegs at all sexual innuendos. A safe home is secured in the Nielsen top 20 and no one has to work again once the syndication deal's cut.
It's so easy...even a Caveman could write it.
Read about the evolution of the ads on Slate at:
1 comment:
'evolution' of the ads? Pun intended?
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